Continuous Optimization Visualized by busy city skyline at night
Last Update: June 9th, 2019

Continuous Optimization is a paradigm I used and developed over the years as entrepreneur, team lead and consultant. It’s combining concepts from software development like “Agile”, with “common-sense” and some “best-practises” I learned over the time. In this post I want to share this mental framework with my readers as it is helping me to continuously optimize and grow my business and the business of my clients…

image visualizing business success
Last Update: June 2nd, 2019

When planning a Business-Intelligence strategy, most companies focus on technology: what database types to use, which ETL software, SAS suites, and cloud storage to set up. In the last 10 years, while working as a data driven SEO, I’ve seen many BI strategies fail and only…