Knowledge Base

In this category I will write about concepts and topics which are in disputed or misused as marketing buzzwords. I think it is a bad practice to deceive people new in a field and I will do my best to clear some of the misunderstandings.

image visualizing bounce rate
Last Update: October 3rd, 2019

Why should you care about your Bounce Rate? In this article I will explain anything worth knowing about one of the most popular but generally misunderstood metrics in web analytics. How is it calculated and is it a SEO relevant feature…

image with black head seos on duty
Last Update: September 11th, 2019

Search-Engine Optimization (SEO) is a field surrounded by many misconceptions. This article will debunk some of the most common myths and explain some reasons for this. First …