In this category I will write about concepts and topics which are in disputed or misused as marketing buzzwords. I think it is a bad practice to deceive people new in a field and I will do my best to clear some of the misunderstandings.

image visualizing bounce rate
Last Update: June 3rd, 2019

If you want to optimize the performance of your website it is essential to understand all the aspects aggregated in the diverse web analytic metrics. One of the most popular but usually misunderstood metrics is the Bounce Rate. Why¬†care about your Bounce Rate? When measured…