theafh.net Posts
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Continuous Optimization Visualized by busy city skyline at night

Continuous Optimization is a paradigm I used and developed over the years as entrepreneur, team lead and consultant. It’s combining concepts from software development like “Agile”, with “common-sense” and some “best-practises” I learned over the time. In this post I want to share this mental framework with my readers as it is helping me to continuously optimize and grow my business and the business of my clients…

The Traffic Hacker working hard at his computer desk with a fresh cup of coffee and his multitude of tasks floating around him

The Silicon Valley is producing new job descriptions like nothing! But one is certainly missing. In this article I define a new job role which I call – Traffic Hacker – this is a definition of a technical online marketing specialist, every commercial websites needs…

image visualizing user agents

In the last 10 Years I compiled a comprehensive list of more than 5 million unique User-Agents together with the date of their first occurrence. This list is probably the largest ever made available to the general public. In this FAQ I answer some of the most common questions on this highly specialized topic.

image visualizing business success

When planning a Business-Intelligence strategy, most companies focus on technology: what database types to use, which ETL software, SAS suites, and cloud storage to set up. In the last 10 years, while working as a data driven SEO, I’ve seen many BI strategies fail and only…

image visualizing bounce rate

If you want to optimize the performance of your website it is essential to understand all the aspects aggregated in the diverse web analytic metrics. One of the most popular but usually misunderstood metrics is the Bounce Rate. Why care about your Bounce Rate? When measured…

image with black head seos on duty

Search-Engine Optimization (SEO) is a field surrounded by many misconceptions. This article will debunk some of the most common myths and explain some reasons for this. First …