On this Blog I will write – time and again – about concepts and topics which are disputed ore misused as marketing buzzwords. To avoid misunderstandings I will explain in some of them in depth which are of importance in my field of interest.

image visualizing bounce rate
Published February 22nd, 2015 by

If you want to optimize the performance of your website it is essential to understand all the aspects aggregated in the diverse web analytic metrics. One of the most popular but usually misunderstood metrics is the Bounce Rate. Why care about your Bounce Rate? When measured…