Continuous Optimization Visualized by busy city skyline at night
Last Update: June 9th, 2019

Continuous Optimization is a paradigm I used and developed over the years as entrepreneur, team lead and consultant. It’s combining concepts from software development like “Agile”, with “common-sense” and some “best-practises” I learned over the time. In this post I want to share this mental framework with my readers as it is helping me to continuously optimize and grow my business and the business of my clients…

The Traffic Hacker working hard at his computer desk with a fresh cup of coffee and his multitude of tasks floating around him
Last Update: June 5th, 2019

The Silicon Valley is producing new job descriptions like nothing! But one is certainly missing. In this article I define a new job role which I call – Traffic Hacker – this is a definition of a technical online marketing specialist, every commercial websites needs…

image visualizing business success
Last Update: June 2nd, 2019

When planning a Business-Intelligence strategy, most companies focus on technology: what database types to use, which ETL software, SAS suites, and cloud storage to set up. In the last 10 years, while working as a data driven SEO, I’ve seen many BI strategies fail and only…

image visualizing the development of technology
Last Update: June 3rd, 2019
image visualizing how google is spying on users
Last Update: June 3rd, 2019
image with black head seos on duty
Last Update: June 9th, 2019

Search-Engine Optimization (SEO) is a field surrounded by many misconceptions. This article will debunk some of the most common myths and explain some reasons for this. First …